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Buffs right on your body.

aim.one Gen1 hoodie on a mannequin
Large hood over a headset

01 · Hood

focus.hood

Oversized and sturdy – fits over any headset. Hood up, world off, just you and the run.

Drei Gamer in eWear Gen1 Hoodie, Longsleeve und Shirt

Season 1 ends · Gen2 spawns

Your first skin
with IRL buffs.

We're clearing inventory space: Gen1 is now at clearance prices. New: bundles with a set bonus from 2 pieces up.

Comfort buff active

Soft from the very first moment.

Built for your setup

Designed for mouse and keyboard.

Level up your feeling

More focus, more flow.

GG guarantee

Happy or your money back.

Play fair

Fairly made, sustainably thought through.

Set bonus: more pieces, lower price

Build your own set – colour and size for every piece. The discount comes off automatically when you add it to your cart.

-5 %2 items Single Player – Ansicht 1Single Player – Ansicht 2Single Player – Ansicht 3 Single PlayerA top of your choice plus the matching pants – colour and size up to you. Build your set Single Player
-10 %2 items Coop-Bundle – Ansicht 1Coop-Bundle – Ansicht 2Coop-Bundle – Ansicht 3 Coop-BundleTwo of the same piece – colour and size chosen separately. Build your set Coop-Bundle
-15 %5 items Squad-Bundle – Ansicht 1Squad-Bundle – Ansicht 2Squad-Bundle – Ansicht 3 Squad-BundleFive of the same piece for the team – colour and size chosen per piece. Build your set Squad-Bundle
-24 %4 items Full-Set – Ansicht 1 Full-SetHoodie, longsleeve, shirt and pants – colour and size chosen per piece. Build your set Full-Set

Individual prices
Bundle price

The pieces are added as separate items, and the discount shows up in your cart automatically.

Size chart

Gen2 · limited drop

Gen2 spawns soon.Be in before everyone else.

300 hoodies, 300 shirts – with your own prints. The waitlist gets in 24 h earlier.

No spam – just news about the Gen2 drop.

  • Access 24 h before everyone else
  • One extra print on us
  • GG guarantee + free shipping within Germany

Community

Here's what the people wearing it say.

z00ie z00ieCEO, BLUEJAYS Sports

„Finally, eWear exists.“

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As the owner of an esports organisation, I'm really glad eWear finally exists – a company that genuinely understands how important authentic, functional and stylish clothing tailored to the demands of esports is.

Ghostkai Ghostkai Twitch

„Super clean. I love this!“

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The aim.one clothing has some really well thought-out features. It's flexible, light, has extra deep pockets and is built for comfort and function. Super clean – I love this!

Fragstube Fragstube Twitch

„Sold immediately.“

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aim.one stands out with its clever design for gamers, streamers and esports players. High-quality materials and clean craftsmanship you can see and feel the moment you pick it up. I was sold and thrilled right away!

Amauris Amauris

„I love it!“

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I love it! The quality is fantastic, and so is the fit. It isn't heavy and it's really comfortable. I like that you can wipe sweaty hands on it too. It has become my favourite outfit for gaming at home.

SethFPS SethFPS Twitch

„Can't get enough of it.“

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eWear makes innovative products that actually make a difference. The design, the material, the weight and the breathability, the durability – the moment you put a piece on, you feel and appreciate the attention to detail. I can't get enough of it!

Already wearing it?

Show your setup and your fit on Discord. That's also where drops, polls and giveaways land first.

Join the eWear Discord

Steelseries

Innovation meets precision: Together with SteelSeries, we’re creating the ideal setup for true high-performance gaming. As one of the leading manufacturers of gaming peripherals, SteelSeries supports us at events with high-performance hardware. Together, we ensure optimal conditions - for greater focus, better responsiveness, and an even more immersive gaming experience.

BLUEJAYS Sports

When top performance meets innovative gear, something special happens. That’s why we’re proud to partner with Bluejays Sports—a leader in esports with top teams in CS2, Trackmania, and Smash Bros. We’ve equipped their team for tournaments, and this is just the beginning. Our partnership will continue to grow at upcoming events and beyond.

DB Trackstars

Talent meet innovative performance wear, resulting in a true dynamism. That’s why we’re thrilled to partner with the DB Trackstars—Deutsche Bahn’s official eSports team in the Techniker Prime League. We’re outfitting the team with eWear and supporting them every step of the way—and this is just the beginning. Together, we’re taking their performance to the next level.

The idea

started from scratch

eWear started with a clear vision: to redefine gaming and develop clothing that truly supports performance. Initial ideas quickly evolved into more than just a concept – the first functional gaming wear, built for comfort, focus, and control.

What began as an idea is now the beginning of something bigger: eWear represents a new way – and a movement that connects gaming and innovation.

The development

Into the grind

In our opinion, something truly innovative only comes into being when you truly think outside the box.

That's why we designed everything at aim.one from scratch – the cut, the fabrics, and the features.

We founded eWear GmbH and meticulously pursued the development of our vision – the world's first clothing made by and for gamers.

The Genesis

aim.one comes to life

After setting up our Europe-wide supply chain, aim.one finally took on the concrete forms we envisioned.

Old things were discarded, new ones added - always keeping the goal in mind.

Prototypes were created and tested for countless hours by us, mates, our community, and pro-gamers.

The Go-Live

Kickstarter and Partnerships

Even before we publicly offered our collection for sale, we were already the official outfitter of a professional esports team.

In August '25, the time had come. aim.one launched worldwide on Kickstarter. Funded in 2 minutes, we quickly enthused gamers in over 25 countries about our products.

The first step into the public eye was taken.

The next chapter

Store, trade shows, and more...

At the beginning of the year, our eWear Store went online, offering many gamers the long-awaited opportunity to get their hands on aim.one directly.

A community of over 5000 gamers, fantastic feedback, and so much fun exchanging ideas with everyone who celebrates us – thank you for joining us on this journey to sustainably change gaming apparel.