"the best thing you can wear as a gamer"
Next-level comfort + Built to support your play
aim.one
Accessories
Make It Yours
aim.one
cause.you.got.game
#1
focus.hood
The oversized hood fits over any headset and eliminates distractions.
Stable, comfortable, and breathable, so you can fully concentrate on your game.
#2
swipe.2.dry
Intuitively placed patches quickly absorb moisture.
Eliminate sweaty hands with just one swipe and stay in control.
#3
aiming.arm
Ultra-smooth and flexible fabric without annoying seams or cuffs - but with a locking zipper that won't jiggle.
For effortless mouse movements and maximum precision.
#4
controlling.arm
Triple-padded, without a cuff. Your sleeve on the keyboard prevents pressure points – for unparalleled comfort, no matter how long you grind.
#5
air.2.flow
Strategic ventilation zones for added temperature regulation - stay cool in every clutch.
What do gamers say?
eWear is peak gear!
Steelseries
Innovation meets precision: Together with SteelSeries, we’re creating the ideal setup for true high-performance gaming. As one of the leading manufacturers of gaming peripherals, SteelSeries supports us at events with high-performance hardware. Together, we ensure optimal conditions - for greater focus, better responsiveness, and an even more immersive gaming experience.
BLUEJAYS Sports
When top performance meets innovative gear, something special happens. That’s why we’re proud to partner with Bluejays Sports—a leader in esports with top teams in CS2, Trackmania, and Smash Bros. We’ve equipped their team for tournaments, and this is just the beginning. Our partnership will continue to grow at upcoming events and beyond.
DB Trackstars
Talent meet innovative performance wear, resulting in a true dynamism. That’s why we’re thrilled to partner with the DB Trackstars—Deutsche Bahn’s official eSports team in the Techniker Prime League. We’re outfitting the team with eWear and supporting them every step of the way—and this is just the beginning. Together, we’re taking their performance to the next level.
Gaming Apparel Reimagined
From the Sketchpad to the Revolution
Prior
After
Gaming apparel made of wood?!
Our organic cotton and TENCEL™ Lyocell blend is made specifically for gaming.
Testimonials
“The aim.one clothing has some very well thought-out features. It's flexible, lightweight, has extra-deep pockets, and is designed for comfort and functionality. Super clean – I love this!”
- Ghostkai -
"I love it! The quality is fantastic, as is the fit.
It's not heavy and very comfortable. I like that you can wipe sweaty hands with it too.
It has become my favorite outfit for gaming at home."
- Amauris -
"As the owner of an eSports organization, I'm thrilled that eWear finally exists – a company that truly understands the importance of authentic, functional, and stylish apparel specifically tailored to the demands of eSports."
- z00ie -
"aim.one captivates with its sophisticated design for gamers, streamers, and e-athletes. High-quality materials and clean craftsmanship that you can feel and see from the first touch. I was immediately convinced and impressed!"
- Forum -
eWear makes innovative products that truly make a difference. The design, material, weight, breathability, and durability – when you put on a piece, you just feel and appreciate the attention to detail. I can't get enough of it!
- SethFPS -
The idea
started from scratch
eWear started with a clear vision: to redefine gaming and develop clothing that truly supports performance. Initial ideas quickly evolved into more than just a concept – the first functional gaming wear, built for comfort, focus, and control.
What began as an idea is now the beginning of something bigger: eWear represents a new way – and a movement that connects gaming and innovation.
The development
Into the grind
In our opinion, something truly innovative only comes into being when you truly think outside the box.
That's why we designed everything at aim.one from scratch – the cut, the fabrics, and the features.
We founded eWear GmbH and meticulously pursued the development of our vision – the world's first clothing made by and for gamers.
The Genesis
aim.one comes to life
After setting up our Europe-wide supply chain, aim.one finally took on the concrete forms we envisioned.
Old things were discarded, new ones added - always keeping the goal in mind.
Prototypes were created and tested for countless hours by us, mates, our community, and pro-gamers.
The Go-Live
Kickstarter and Partnerships
Even before we publicly offered our collection for sale, we were already the official outfitter of a professional esports team.
In August '25, the time had come. aim.one launched worldwide on Kickstarter. Funded in 2 minutes, we quickly enthused gamers in over 25 countries about our products.
The first step into the public eye was taken.
The next chapter
Store, trade shows, and more...
At the beginning of the year, our eWear Store went online, offering many gamers the long-awaited opportunity to get their hands on aim.one directly.
A community of over 5000 gamers, fantastic feedback, and so much fun exchanging ideas with everyone who celebrates us – thank you for joining us on this journey to sustainably change gaming apparel.